It was in the air… StockXpert is going to close. Here a short summary of the last Getty Images actions in the micro/RF field that are intended to drive traffic, buyers and contributors to the strongest microstock brand, iStockphoto:
Rahul Pathak, sul blog di LookStat, ha pubblicato un interessante articolo che descrive opportunamente l’attuale accelerazione della convergenza tra fotografia stock Royalty Free tradizionale ed il modello microstock (RF a micro prezzi…). Ho deciso quindi di pubblicare una traduzione in Italiano del post Microstock is the new RF come fotografia dell’attuale fase del mercato. Ringraziando Rahul per la gentile concessione, consiglio a chi non fosse già un lettore abituale di LookStat – Official Blog, di iscriversi via mail o RSS per non perdere le analisi e le statistiche sempre pregevoli che il buon Rahul pubblica.
Se questo vi può sembrare un po’ controverso, considerate quanto segue:
Microstock e RF tradizionale saranno fusi indistintamente nella prospettiva degli acquirenti ed a questi verrà data una ampia scelta come mai è stato possibile fino ad ora. Ai clienti saranno presentate delle immagini in risposta alle loro ricerche in modo che possano scegliere quelle che maggiormente si adattano alle loro esigenze.
I’m very glad to publish a guest post written by Hugo Angelmar from iSyndica, “the man you want to complain to if something’s not working” 
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2009 has been a fun year for iSyndica. Think of it as jumping into the pool at 6 in the morning during the Winter. It’s -20 degrees outside and still dark. You don’t stay still for long and quickly start swimming because everything around tells you to.
We’ve moved from doing just photography, to recently introducing audio, our now fourth category. An interesting anecdote is that, unlike previous categories, we’ve had people inquire about audio – both users and agencies – before launching it. This was something to cheer about. People are taking notice of what we are building and how it can apply to a range of content – ringtones, virtual gifts, ads, ebooks etc. But our hearts remain with visual content, and we’ve been busy improving iSyndica’s features with the introduction of custom watermarks and enabling metadata export. A lot of work was also done behind the scene by our great team. Going from 10 users to a few thousands is not an easy task, and it’s certainly required updates to our platform.
Press Release
A complete image subscription product offering premium Royalty-Free imagery from Getty Images and Jupiterimages, and user-generated images from iStockphoto
New York, NY – February 1, 2010 – Getty Images, Inc., the world’s leading creator and distributor of visual and digital media content, today launches Thinkstock (www.thinkstock.com), a new image subscription product that provides one of the most complete offerings available in the marketplace. Developed for value-conscious creative professionals, Thinkstock is one of the only subscription products to offer this level of quality, simplicity and value all in one place, with world-class legal protection.
“Thinkstock is the new industry-standard in the image subscription business,” said Jonathan Klein, co-founder and CEO of Getty Images. “Thinkstock will change both the reality and customers’ perceptions of image subscriptions. By delivering an affordable and simple offering with excellent legal protection, Thinkstock provides one of the most complete subscriptions available anywhere, with premium, professional and user-generated imagery all in one place.”
Thinkstock offers creative professionals access to a comprehensive collection of imagery that is unmatched in its quality and variety, and provides all file sizes regardless of the subscription package. Thinkstock offers millions of select royalty-free images, vectors and illustrations from the industry’s leading content providers: Getty Images, iStockphoto and Jupiterimages. The collection combines both user-generated content and professionally art-directed images ensuring Thinkstock provides a genuinely diverse range of concepts and subjects with original and creative interpretations. Each week, Thinkstock will add thousands of new, premium images, all of which have been reviewed against the strict legal standards that Getty Images is known for in the industry.
The begin of the year has seen a strong stop in sales… the overall monthly statistic was decent due to a great affiliation incomes coming from a 123RF’s buyer. Here my classic six months earning comparison chart:
Microstock earnings graph - January 10 - Click to Zoom Out
75% selling price of the photos on store.mystockphoto.org will be donated to Partners In Health for Haiti. C'mon, until the end of February
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MyStockPhoto.org by rmarinello
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