Shutterstock Launches The Create Fund for Artists to Produce Current Content


Shutterstock has announced a new grant for artists, the Create Fund to finance fresh content in high-demand topics for their catalog while assisting artists in their project and career development. 

Open for submissions right now and until February 2021, this new grant is looking to expand all Shutterstock’s libraries in the themes of diversity, inclusion, social justice, and environmental awareness. 

Read on for details on the program and how to enter.

A Grant to Secure New Content on World-Relevant Topics

The newly launched Create Fund is a $300K fund program that aims at financing and securing the creation of content on current, high-demand topics to fill in the gaps in Shutterstock’s library, as well as assisting creatives that are underrepresented in the artistic community. 

Within the program, there are several grants targeting specific content themes. 

Right now the grants opened are: 

  • Create for Climate: Drawing awareness of global climate change by supporting artists who use their talents to depict climate change, environmental protests, and our changing landscape.
  • Support Invisible Illness: Promoting artists who create visual stories and representations that break the stigma around mental health, portraying a more inclusive view of mental illness around the world.
  • The Senior Creatives: Supporting the community of senior creatives—those over 50 who have had years to hone their craft and want to share their experiences and perspectives through creative means.

Like this, Shutterstock is addressing their need for specific, current content, while trying to impulse contributors in a minority or underperforming segments.

Who Can Participate, How Do I Apply and What Do I Get

All contributors, around the world and across all media supported by Shutterstock, are open and encouraged to apply for the Create Fund: photographers, videographers, illustrators, composers or writers, are all welcome. 

To apply for any of the three open grants, they must submit a project proposal, samples of their work, and a short bio no later than February 8, 2021. A panel of expert judges will review submissions and select the winners. 

Selected contributors will then receive financial and professional support to develop their project and their careers: they’ll be awarded $2,500, and will also be set to license their work through the agency’s multiple channels, which can be Shutterstock, Shutterstock Editorial, PremiumBeat or Offset. 

For more details on the grants and how to apply, see The Create Fund page. 


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I write about the stock photo and microstock industry since 2006 on my several online-magazines. My goal for MyStockPhoto is to teach photographers and stock photographers how to sell more photos and earn money with their photography hobby.

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