iStockphoto Relaunches Website: Modern Look, Improved Navigation, Focus on the Customer


Press Release

CALGARY, Alberta: August 9, 2010iStockphoto today unveiled a redesigned version of the world’s most popular stock multimedia marketplace, . The new site offers a clean, contemporary look and feel, and reflects more than a year of customer-focused usability research and design. The new site was built using an innovative back-end architecture laying the framework for several future enhancements including a new search interface being unveiled before the end of the year.

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The new site structure has been designed specifically around each type of audience that frequents the site, allowing faster, easier access to content. A revised navigation scheme, with a renewed focus on the customer, divides the site into three distinct segments: shop, participate and help. The work of exclusive contributors will be more prominently featured throughout the site via large “hero images.” iStockphoto has also noted this will be the last version of the site to support Internet Explorer® 6.

iStockphoto has experienced exceptional growth since our inception,” said Kelly Thompson, COO of iStockphoto. “We’ve grown to over 6 million members, expanded globally and introduced many new products such as video, audio and our popular Vetta Collection. The new site not only meets the needs of our rapidly growing community, but will also grow with us in the future, supporting features and enhancements planned through the next several years.”

To celebrate the launch, iStock is offering its members 25% off all credit-pack purchases starting Monday, August 9th until Sunday, August 15th, 2010 (coupon code iLOVEF5).


The shopping portion of the site has been organized by file type with separate landing pages for photography, illustrations, video, audio and Flash® files. Each landing page features topics specific to that file type. For example, the photography page contains items such as the photo of the week, photographer of the week, links to photography and design-related articles, FAQs and the free photo of the week. With a dynamic new search interface in the works, the redesigned site has launched with what many industry experts consider to be the most accurate search in the business.


The international community of more than six million contributors and customers has been the driving force behind iStockphoto’s decade of explosive growth and is the reason for the company’s continued success. The “Participate” section of the new site is where the various members of the iStock family can congregate and interact. The iStock Forums, Design Spotlight, Steel Cage and Article pages from the previous site are housed in this section. A newly created area specifically for contributing artists, called the Contributor Lounge, is where iStock artists can get up-to-date news, keep up with trends and stats and access resources, including training manuals and software downloads.


The “Help” section contains a library of articles and FAQs for designers and customers, as well as information on how to get additional customer support.

By Members, For Members

Both the design and key features were created based on significant input from iStockphoto’s active international community members. One of the most requested enhancements was easier access to personal account information. To satisfy this request, iStock has included a static toolbar that provides quick access to critical account information including credit balance, shopping cart and lightboxes, and puts additional information a mouse click away.

For designers like me who use iStock every day, time equals money and the new site design allows me to get in, get what I need and get out,” said Jan-Kristof Lipp, art director of de:bug magazine.

About iStockphoto

iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than seven million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out more than $1.7 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.


About Author

I write about the stock photo and microstock industry since 2006 on my several online-magazines. My goal for MyStockPhoto is to teach photographers and stock photographers how to sell more photos and earn money with their photography hobby.

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