New concept: InstaStock allows Instagram and smartphone users to earn money with their snapshots
- www.InstaStock.com: The first innovative database in the microstock market which provides most up-to-date authentic photos
- Smartphone Generation: Everyone can easily share and sell their photos online
- Companies: Purchasing fresh, authentic and unique photos for campaigns and other usage
Win-win-situation for smartphone photographers and companies
Berlin, July 2013 – InstaStock is one of the very first photo databases, which sells authentic, up-to-date images of smartphone photographers, launching in July 2013. Users can easily upload their best pictures via Instagram and smartphones in a few seconds and even when on the go onto their InstaStock gallery. Via InstaStock photographers increase their awareness, earn 50 percent of the selling price but still keep the right of their images. International companies only buy the image license and are able to use them with unlimited creativity for authentic marketing campaigns and editorial contents.
How the idea of InstaStock arose
The idea behind InstaStock arose when the global technology company Fujifilm contacted founder André Lutter with the request to license images from the photo database of yourPainting.
The yourPainting GmbH is the primary company of André Lutter, which sells commission paintings. “From my own experience, I know that companies are always searching for emotional and up-to-date images“, says André Lutter. “Instagram users upload millions of photos monthly. I´m as well uploading my photos from my iPhone onto my Instagram account everyday. So why not earning money with your hobby?“, says Lutter. “Via InstaStock I cannot only sell my photos to big international companies, but I can also make my images famous.”, says the young entrepreneur.
Thousands new uploads daily
Two weeks after InstaStock was launched, the portfolio contained photographs of fascinating landscapes, authentic portraits up to emotional snapshots. “Daily thousands of new and unique images are added. It’s amazing of what a great quality those smartphone photos are“, says Jan Dzulko, Angel Investor of InstaStock. By the end of the year InstaStock plans to offer companies from various industries more than 10 million authentic photos. With an investment of Slam Dunk Capital and other Angel Investors InstaStock releases their stock photo website in July 2013.