Panthermedia announces a new interesting policy pricing that will try to optimize the sales opportunity per image based on the sales history of each image. The new pricing scheme has three price tiers: BLUE, RED and BLACK. Prices indicated in the next table are dynamic:
BLUE |
RED |
BLACK |
|
Blog |
1,90 € |
2,90 € |
3,90 € |
Web |
2,90 € |
5,90 € |
9,90 € |
M |
9,90 € |
19,90 € |
39,90 € |
L |
14,90 € |
29,90 € |
59,90 € |
XL |
19,90 € |
49,90 € |
79.90 € |
XXL |
24,90 € |
69,90 € |
99,90 € |
Once uploaded, images are classified as follow (details here)
Category BLUE |
Category RED |
Category BLACK |
|
1. Image review after upload | all standard images | all images with arecommendation | all images with aneditorial tip |
2. Image was sold | > Image changes in RED | > Image changes in BLACK | |
3. Image is not sold within 12 months |
< Image changes in BLUE | < Image changes in RED |
The Panthermedia intenstions are:
-
Old or unsold images get a second chance
-
New and elaborate images are sold at higher prices
-
The sales opportunities for images of all categories will improve
-
The average price at Panthermedia increases
The next charts explains visually this process, Algorithm of the new pricing scheme at PantherMedia