Microstock Niche Subjects

red little roses

little red roses - shutterstock © roberto marinello

Choosing subjects for your microstock images is an important step. How could I have visibility among thousands of photographers ad millions of images?

You have a beautiful ‘red rose' picture and you want to sell it in the microstock market… before try to see how many similar images are already in the stock agencies:

Red Rose Stock Photos, Illustrations, and Vector Art Returned 36884 results.
Dreamstime Search results: 26810 images.
Fotolia Search results: 27805 files

and then try the Rob Davis picniche.com tool for assessing the supply and demand of online stock photography images from microstock sites.
Here the likelihood of making a sale for a ‘red rose' keyword phrase image:
PicNiche Rating (all): 0.93 (Rating < 10 is BAD)

If you have a stunning image maybe the chance of making a sale is higher, but generally it's better to find something else with more appeal for the buyers, find your NICHE photography.

Wood pellets for stoves, alternative energy related subject, is my niche. Here some numbers:

Wood Pellets Stock Photos, Illustrations, and Vector Art Returned 41 results.
Dreamstime Search results: 31 images.
Fotolia Search results: 94 files

PicNiche Rating (all): 1560.60 (Rating > 100 is a NICHE) Awesome!! 😉

wood pellets close-up

wood pellets closeup - dreamstime © roberto marinello

My best seller wood pellets image at Dreamstime

See also ThePrint‘s post 10 Tips for Serious Microstock Wannabes
and 36clicks Hugo de Wolf post Find your niche in (micro)stock

Let me know if you have a winning niche or if you are “flower and mountain landscape” best seller photographers.


About Author

I write about the stock photo and microstock industry since 2006 on my several online-magazines. My goal for MyStockPhoto is to teach photographers and stock photographers how to sell more photos and earn money with their photography hobby.


  1. The best selling microstock photos are people or items isolated against white, simple compositions, rural scenes and crowd shots with releases and the old standbys business and family images. PicNiche and LookStat can refine the research.-Photomavin

    • Hi Ellen,
      I agree that the best microstock subjects are people and isolated still-life… and the good niches of course 🙂
      Thanks for your contribution, I will follow you on twitter.

  2. Hi Roberto,

    Thanks for the link, very interesting addition to the quest to find niches in stock. I will include your findings, if you don’t mind, as well as add a link to your article.


  3. Dear Roberto, Thanks for this very interesting post.
    Actually Picniche tools are very helpful, the “Image request to contributors” feature it’s a great idea. Now I hope that also buyers starts to use it .

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