iStockphoto is going to start with Editorial Images

CALGARY, Alberta: Dec. 13, 2010 — iStockphoto today announced to its community of more than 85,000 contributing artists that in January it will begin accepting images for use under a new “editorial use only” licensing agreement to be rolled out in early 2011. These images will be available to those needing non-released imagery such as news outlets, publishers, magazines, bloggers and presenters. They will be licensed for use as a descriptive visual reference to a product, place, event or concept.

While all images currently available on www.istockphoto.com can be used for editorial purposes today, they are most commonly used commercially for advertising and promotional materials. This creative type of usage requires contributors to follow a stringent set of guidelines. For example, images of specific products or anything marked with a logo are not allowed, images of people require model releases, and many buildings and landmarks may not be shown.

Because editorial only images may not be used for commercial purposes, they are not subject to the same guidelines. This makes it easier for contributors to provide additional content and provides customers with access to more great imagery.

iStock is currently accepting several types of editorial imagery including:

iStock is not looking for time-sensitive news items or images or items that fall within the realm of traditional photojournalism. Contributors looking to submit these types of images are encouraged to contact Getty Images. For more information on submitting editorial content, please visit http://www.istockphoto.com/article_view.php?ID=939 .

iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash^® files. Using the most advanced search in the business, customers download a file every second from a collection of more than seven million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out more than $1.7 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.