Germany celebrates six years of Microstock with PantherMedia


PantherMedia, the largest German Microstockagency for royalty free images, celebrates its sixth anniversary on October, 18th.

Munich, 18th of October 2010 – The idea to PantherMedia’s business model ( was born in 2003 when the founders Robert Walters and Peter Ammel realized that the demand for royalty free images increased, especially for web use, while the prices for licenses remained on a very high level. Being both hobby photographers, they founded a platform that enabled private users to upload images to a photocommunity where they could share and discuss images. The best images were released in the stock agency after an extensive legal and quality check by PantherMedia’s image reviewers. This business model enabled the supply of myriad images with prices way under market average. The user-generated-content business model lead to a paradigm shift in the German stock image market.

panthermedia logo

End of 2003, the first beta platform was released. On October, 18th 2004, Robert and Peter founded PantherMedia GmbH, Germany’s first microstock agency. Today, more than 30.000 photographers supply thousands of new images daily, adding to an archive of millions of images. More than 100 distribution partners distribute PantherMedia images in 40 countries. Since 2009, PantherMedia operates international sales representations and continues to expand into local markets.

PantherMedia offers 6-year-anniversary special offers for its customers and newsletter subscribers:

PantherMedia 6-year-anniversary special offers

We are very happy to look back on such a long and successful business history. We have entered a well-established market with a completely new and innovative idea“, explains Peter Ammel, co-founder of PantherMedia. “Our special thanks go to our creative contributors and our customers, who embraced our innovative and priceworthy stock agency. Only the supply of user-generated-content enabled PantherMedia to meet the increasing demand of the many web designers and portals. That really was a small digital revolution in Germany“, cheers Robert Walters, co-founder and CEO of PantherMedia. “We will continue our success story in the upcoming years by expanding our business on a global scale“.


Special offer:

About PantherMedia

PantherMedia is a marketplace for Royalty Free (RF) photography. Suppliers and buyers of royalty free images meet on one shared platform consisting of a photocommunity for photographers and a stock agency for image buyers. is an enterprise of PantherMedia GmbH with headquarters in Munich, Germany and was founded in October 2004. At present, PanthertMedia works with more than 30.000 photographers to offer millions of RF images worldwide directly and via an international network of more than 100 distribution partners in 40 countries. Prices of imags start at less than one Euro. PantherMedia offers image pruchases on invoice, via prepaid-credits and within an image subscription.


About Author

I write about the stock photo and microstock industry since 2006 on my several online-magazines. My goal for MyStockPhoto is to teach photographers and stock photographers how to sell more photos and earn money with their photography hobby.

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