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    You are at:Home»Microstock News»CEPIC New Media Conference: Making Millions with Microstock (Part I)

    CEPIC New Media Conference: Making Millions with Microstock (Part I)

    3
    By Amos Struck on June 15, 2010 Microstock News

    CEPIC New Media Conference: Making Millions with Microstock, One Euro at a Time (Part I)

    Serban Enache – CEO Dreamstime

    Lee Torrens - Serban Enache
    Lee Torrens – Serban Enache

    The first speaker of this panel was Serban Enache, Dreamstime’s CEO that presented some impressive growth data of one of the top microstock site with a strong community of users:

    2007 2010
    Users: 350,000 (+20,000 monthly) +585% 2,400,000 (+100,000 monthly)
    Photographers: 15,000 (+1,000 monthly) +513% 92,000 (+2,000 monthly)
    Images: 1,300,000 +561% 8,700,000
    Users online: 2,000 +375% 9,500
    Collections: 3,842 +124% 8,629
    Board threads: 6,543 +138% 15,622
    Board posts: 54,218 +130% 124,848

    dreamstime traffic growth

    The traffic site reflects this growth with 450,000 daily unique visitors (12M monthly), Alexa rank 600, Google page rank 8.

    dreamstime attractive prices

    In the slide, an overview of the image prices. For the photographers, royalties range from 30% to 60%. The top country contributors are USA, UK, Russia, Ukraine, China, Canada.

    Grooving Puppy
    © Barbara Helgason | Dreamstime.com

    The best practices for sustainable sales could be summarized:

    Content

    • quality
    • diversity
    • quantity

    Metadata

    • relevancy and accuracy
    • diversity for similars
    • avoid spam and too many keywords

    Building a brand

    • content
    • community

    Some features give a plus to the Dreamstime’s platform and community, starting from the Message Boards with a fully transparent community feedback, suggestions, debates. Users are involved in promoting the site thanks to one of the best referral program of the microstock industry, active both for buyers and contributors referred. Keymentors and Keymasters feature provides keywording services to other contributors and the Blog section is the place you can find tutorials, tips, useful links, life stories and other thoughts.

    Serban also said that number of sold licenses and the related revenues are increasing every month, an optimistic view for the future of the microstock market. The most downloaded sizes of photos are Medium and Large. The price level system of Dreamstime is one of the reasons that causes rejection for submitted series of similar photos: focusing on the best ones there is a greater probability to drive them to the higher levels of price with an advantage for the agency and the photographer.  More information about the Dreamstime system price on my post Dreamstime 2010 credits and levels updates

    Slides courtesy of Dreamstime

    Related posts:

    Microstock News website launch
    Dreamstime Shares Memorable Events and Images from 2011
    Microstock Niche Subjects
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    Amos Struck
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    I write about the stock photo and microstock industry since 2006 on my several online-magazines. My goal for MyStockPhoto is to teach photographers and stock photographers how to sell more photos and earn money with their photography hobby.

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    3 Comments

    1. Luis Santos on June 16, 2010 5:16 am

      Hi Roberto! Hope you had a nice conference, have already seen a few pictures and videos of CEPIC but none from stock photographers! Are there any videos regarding Lee, Serban, Yuri… and more?
      My recent post Microstock Earnings – May 2010

      Reply
      • mystockphoto on June 16, 2010 8:48 am

        Hi Luis,
        I know that Tyler (microstockgroup) made some interviews and probably others… let's wait for the "develop" 🙂
        My recent post CEPIC New Media Conference: Making Millions with Microstock (Part I)

        Reply

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