Polylooks Brings European Look & Feel to Microstock

Following the already published Press Release Polylooks deploys iSyndica service to provide new opportunities for microstock photographers, Norbert Weber, Head of Polylooks, has just written an article on iSyndica blog Polylooks Brings European Look & Feel to Microstock

Here some excerpts:

iSyndica has teamed up with online photo agency Polylooks, meaning that microstock photographers can further expand the reach of their images to include Polylooks’ growing customer base.

As a European stock image provider with predominantly European photo and illustration contributors, we believe we bring a much-needed European look-and-feel to the microstock market which has traditionally been dominated by North American image sites. This offers European stock photo and illustration buyers far more choice and relevance when searching for microstock imagery and we’ve now got more than half a million images on our database.

We see microstock becoming more and more central to publishing going forward. Our survey found that in the UK marketing sector alone, 44 per cent of professionals legally download between one and five pictures each month, while seven per cent buy more than 11 stock images each month. In fact, while nearly half (48 per cent) do not have a microstock image budget, five per cent spend in excess of £100 each month on images, so there is huge demand out there.

Currently, Polylooks operates in Germany, Austria, Switzerland and the United Kingdom and the platform is available in German and English, but the partnership with iSyndica will enable Polylooks to draw on an extended pool of creative talent by reaching contributors in new territories.

Norbert Weber, Head of Polylooks

You can read the full article: Polylooks Brings European Look & Feel to Microstock