Cutcaster 2009 highlights and New Year’s resolutions
Cutcaster blog has just published some articles reporting the 2009 results and the resolutions for the new year. They also launch a free picture research service, a team of highly trained photo and vector researchers available to help buyers to find the perfect image they are looking for. You can find the details here: Free Photo Research.
From the post Happy New Year from Cutcaster!:
2010 represents the year of the Photo Buyer and our New Year’s resolution is to educate more buyers about the benefits of using Cutcaster http://www.mystockphoto.org/wp-admin/post-new.phpand sell more photos and illustrations for all our contributors.
……
We will focus a majority of our time on the following:
- Increasing photo buying activity on the site
- Making the checkout area easier to use for bulk buying
- Tweaking the search algorithm and re-weighting the results so its more diverse and relevant
- Making more direct sales calls
- Attending more buyer conferences
- Introducing some Cutcaster API’s
- Promoting more exclusive photos and illustrations on Cutcaster
- Enhancing the clipfolders so they are easier to use and checkout with
- Spending as much on advertising in both print and online as we can afford
I re-blog the entire post Cutcaster 2009 in Review, wishing all the best for the new year
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Cutcaster 2009 in Review
Cutcaster had an amazing second year!!! Here is a quick recap:
January
- Hired two more software developers to improve site performance.
- Cutcaster goes bi-coastal with offices in New York and San Francisco.
February
- Started major changes in the way our search engine works.
- Added 800 photographers and over 45,000 photos and vectors.
March
- Sales more than doubled over the previous 2 months.
- Attended the UCGX Conference in San Jose.
- Released Cutcaster Credits, making it easier for buyers to purchase photos using credits.
April
- Made another 50% jump in sales.
- Introduced Corporate Accounts.
- Allowed photo buyers to request invoices.
- Focused efforts on talking to buyers about exactly what they need.
May
- Increased the scope of our standard license by introducing extended licensing option.
- Added 1000 photographers and 40,000 high quality images.
- Increased adwords campaigns.
- Introduced tiered pricing.
June
- Increased site speed.
- Sales grew over 60% from May.
July
- Hired a new Creative Director.
- Started editing and refining the entire collection.
August
- Introduced our premium Crescendo Collection.
- Made further improvements to the search engine and site speed.
September
- Hired another software engineer to re-structure our database.
- Sales increased 30% AGAIN this month!
- Spoke at an ASPP event in Boston in front of many buyers on stock licensing.
- Made huge changes to the photo search engine.
- John got married

October
- Focused on featuring our photographers in specialized clipfolders.
- Attended PictureHouse, introducing Cutcaster to hundreds of new photo buyers.
- Halloween sales were way, way up!
November
- Spoke at the 6Sight conference about photographers making money off their photos.
- Grew to 400,000 images strong
- Added 600 corporate accounts
December
- Celebrated a year of growth and success on our second year!
- Made big plans for 2010!
- Had a few big orders at the end of the year. Best month ever at Cutcaster. Looking forward to keeping the momentum going into 2010
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Related posts:
- Cutcaster: flexible media price system
- The PantherMedia Review 2009
- iStockphoto what’s coming up in the next year
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