EyeEm, a mobile photo sharing platform with integrated stock marketplace, has announced today a new partnership between them and Adobe Stock, Adobe's stock photo service for designers that is fully integrated into Creative Cloud and its applications.
Through this team-up, a curated selection of images from EyeEm's library will be added to Adobe Stock's recently launched Premium Collection, which features high-value images for professional advertisers and publishers.
Like this, EyeEm adds a new potential revenue stream for their contributors, whom now get the opportunity to expose and sell their images to Adobe Creative Cloud's millions of users.
EyeEm in Adobe Stock: New Selling Opportunities in the Professional Designers' Market
EyeEm is a mobile-first photo sharing platform that since a while includes a marketplace to sell and license stock photos. They have over 18 million contributors filling their libraries with images that follow today's hottest visual trend: authentic style. EyeEm is all about natural-looking, non-posed, realistic photos.
They are very active in tech development, and all their latest updates have been based in machine learning and computer vision systems, from tools to auto-keywording and image analysis to a mobile app to organize and search your mobile photo library.
For members who opt to sell their images in their marketplace, the company offers a 50% royalty rate, and photos sell under RF license at $20 each.
By partnering with Adobe Stock for their Premium Collection, EyeEm is offering contributors an extra revenue stream for their images, and potentially higher incomes, as photos in this collection sell at a much higher price.
This is not the first effort EyeEm does to expand their distribution reach. They also have similar partnerships with Getty Images and Alamy. Contributors can opt-in to have their photos included in those agencies' collections.
The main positive in this new deal for contributors is that it taps into a massive buyer base, in a user-friendly system that puts images right in front of the buyer: Adobe Stock is fully integrated into Adobe Creative Cloud, and the entire library is available directly within CC applications, that are of the most popular design apps and used by millions of creative designers worldwide.
The Premium Collection and the Potential Gain for EyeEm Contributors
Adobe Stock's Premium Collection was launched this June, as a hand-picked selection of the best and highest value images, from top image providers, aimed at big advertising agencies, brands, and digital and print publications. Every image is checked against the highest technical and commercial standards.
They have also recently released beta for their new Contributor Site, which adds computer vision functionality and integrations to simplify image submission directly to Adobe Stock.
EyeEm and Adobe Stock are collaborating to curate the best images in EyeEm's library, to be included in this Premium collection. Adobe Stock hopes to add value to their Premium segment with trendy and high quality authentic stock photos.
Adobe Stock Premium images are Royalty Free, and are available a la carte only, for $499 per item. EyeEm will split revenues from this channel 50/50 with contributors. If their photos are picked, this deal could bring much higher earnings for EyeEm photographers.
If you are selling images at EyeEm, keep an eye on Adobe Stock's Premium Collection and the possibilities this new deal brings for you!